{"id":4648,"date":"2024-05-16T10:26:42","date_gmt":"2024-05-16T10:26:42","guid":{"rendered":"https:\/\/www.holdingmorelli.com\/pellemoda\/?p=4648"},"modified":"2024-05-16T10:26:43","modified_gmt":"2024-05-16T10:26:43","slug":"a-new-era-for-pellemoda-azzurra-morelli-leads-with-vision-and-welcomes-the-all-female-third-generation","status":"publish","type":"post","link":"https:\/\/pellemoda.it\/it\/2024\/05\/16\/a-new-era-for-pellemoda-azzurra-morelli-leads-with-vision-and-welcomes-the-all-female-third-generation\/","title":{"rendered":"Una nuova era per Pellemoda: Azzurra Morelli guida con visione e accoglie la terza generazione tutta al femminile"},"content":{"rendered":"<p>Alla guida di una holding di propriet\u00e0 familiare con un fatturato di 85 milioni di euro, Azzurra Morelli \u00e8 una testimonianza di leadership guidata dall&#039;istinto e dalla passione. Dalla sede centrale dell&#039;azienda a Empoli, Azzurra, insieme al fratello Giampaolo, continua a sostenere l&#039;eredit\u00e0 di artigianalit\u00e0 nel settore della pelletteria di lusso che il padre, Bruno, ha iniziato 45 anni fa.<\/p>\n\n\n\n<p>Oggi, Pellemoda vanta 300 dipendenti, di cui 75% donne, ed \u00e8 all&#039;avanguardia nell&#039;innovazione sostenibile. L&#039;azienda ha presentato con orgoglio la prima pelle certificata biodegradabile e compostabile al mondo, lavorata con una molecola derivata dalle olive, una svolta nel settore.<\/p>\n\n\n\n<p>Mentre Azzurra annuncia con orgoglio l&#039;incorporazione della terza generazione, tutta al femminile, nell&#039;azienda, riflette sull&#039;importanza dell&#039;apprendimento e della padronanza tramandata attraverso l&#039;esperienza pratica. Per promuovere questa tradizione, sta valutando l&#039;istituzione di un&#039;Accademia interna per garantire che l&#039;arte e l&#039;abilit\u00e0 della lavorazione artigianale della pelle durino.<\/p>\n\n\n\n<p>Con l&#039;importante ruolo di Vicepresidente di Confindustria Firenze, Azzurra \u00e8 attualmente l&#039;unica donna nel suo consiglio esecutivo. Il suo consiglio alle giovani donne \u00e8 di &quot;seguire il proprio istinto e la propria passione&quot;, incarnando le qualit\u00e0 di leadership che hanno caratterizzato il percorso di successo della sua famiglia nel mercato del lusso.<\/p>\n\n\n\n<p><strong>Per saperne di pi\u00f9 sulla leadership di Azzurra e sulla visione di Pellemoda su <a href=\"https:\/\/www.rainews.it\/video\/2024\/01\/nonsolo8marzo-azzurra-guida-lazienda-di-famiglia-a-annuncia-larrivo-della-terza-generazione-tutta-al-femminile-0d85d307-5b25-4387-ae14-f7c0340c9496.html\">RaiNews<\/a>.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>At the helm of a family-owned holding with a turnover of \u20ac85 million, Azzurra Morelli is a testament to leadership driven by instinct and passion. From the company&#8217;s headquarters in Empoli, Azzurra, alongside her brother Giampaolo, continues to uphold the legacy of craftsmanship in the luxury leather sector that their father, Bruno, started 45 years [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[102],"tags":[101,99,100,98],"class_list":["post-4648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadership-insights","tag-craftsmanship","tag-luxuryleather","tag-pellemodalegacy","tag-sustainablefashion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A New Era for Pellemoda: Azzurra Morelli Leads with Vision and Welcomes the All-Female Third Generation - Pellemoda<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pellemoda.it\/it\/2024\/05\/16\/a-new-era-for-pellemoda-azzurra-morelli-leads-with-vision-and-welcomes-the-all-female-third-generation\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A New Era for Pellemoda: Azzurra Morelli Leads with Vision and Welcomes the All-Female Third Generation\" \/>\n<meta property=\"og:description\" content=\"At the helm of a family-owned holding with a turnover of \u20ac85 million, Azzurra Morelli is a testament to leadership driven by instinct and passion. 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